'Catfish effect' is a
term used in human resource management to describe how groups are
motivated by the addition of a strong competitor. It refers to the motivating effects of strong competition on weaker individuals. It's named after a story, perhaps apocryphal, regarding the transport of live sardines in Norway. Transporting live sardines is very difficult but one Captain discovered a method ; he kept a catfish in the same tank to keep sardines active to avoid potential confrontation.
Organizations may take steps to ensure a level of competition in the workplace, such as sales leader boards, to make beneficial use of the catfish effect to encourage productivity across all employees. Gamification in the workplace, an increasingly popular method of encouraging productivity, exploits the catfish effect.
Organizations may take steps to ensure a level of competition in the workplace, such as sales leader boards, to make beneficial use of the catfish effect to encourage productivity across all employees. Gamification in the workplace, an increasingly popular method of encouraging productivity, exploits the catfish effect.
"Catfish effect" is a dynamic business leaders inspire employees to one of effective measures. It is expressed in two ways:
First, enterprises should continue to add fresh blood, those vibrant, quick-witted young force into the workforce and even management, to those who rest on its laurels, conservative and bureaucratic laziness employees competitive pressure, in order to arouse the "sardines" their survival awareness and win the heart of competition.
The second is to continue to introduce new technologies, new processes, new equipment, new management concepts, so as to enable enterprises to fighting the tide waves in the market, and enhance survivability and adaptability.
First, enterprises should continue to add fresh blood, those vibrant, quick-witted young force into the workforce and even management, to those who rest on its laurels, conservative and bureaucratic laziness employees competitive pressure, in order to arouse the "sardines" their survival awareness and win the heart of competition.
The second is to continue to introduce new technologies, new processes, new equipment, new management concepts, so as to enable enterprises to fighting the tide waves in the market, and enhance survivability and adaptability.
Reference & Further Reading:
1.Management theory catfish effect (Date:2013-07-20 11:23:24), http://www.winsmile.cn/eNews/86.html
Image Credits: Google (usage license- labelled for reuse)
Image Credits: Google (usage license- labelled for reuse)
Have a great HR Day:)
Shared by - Maneesh M S, +Maneesh Muralidharanpillai , Sr. Executive HR, Apollo Tyres Ltd
Shared by - Maneesh M S, +Maneesh Muralidharanpillai , Sr. Executive HR, Apollo Tyres Ltd
